Taking your product to your customer is the driving principle of retail.
RD were challenged to design a dramatic statement installation located in the prime Scentre Group Newmarket Shopping Centre. The brief was to design a brand-neutral space that could rotate sixteen different car brands over a nine-month period, with either one or two cars displayed at any one time. Each car brand required its own visual identity, and with only hours between change over, our solution to this fast turnaround was to use digital screens and projectors to achieve an instant transition of the look and feel of the space.
RD were tasked to deliver the entire project and these services included:
Spatial Design, including presenting to Scentre Group Newmarket for approval.